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MIRADOR del PALMERAL de ELCHE Elche - first prize  
The development of this competition brief was the ultimate proof for us that architectural thinking is stronger than even architecture itself. A single wheel, as the only feasible response to the requirements of the competition, won over some of the best architects in the world. The strategy of the project, materialized by a simple object, convinced a jury of renown, consisting of professionals and the City Mayor (who became one of its strongest supporters), that strategies more than shapes provide the best solutions. ‘The Wheel’ unleashed a fierce debate in the architecture community because it was not deemed to be ‘architecture’. But what is and what isn’t architecture? Even assuming that it isn’t architecture, what is bad about that? The Mayor of Elche organized the competition with the requirement that the project should “provide the city with an EMBLEMATIC element to contemplate and promote the Palmeral of Elche” (quote from the competition brief). This raised the challenge of designing a humble icon, which is a true oxymoron. How to design an icon with the purpose of diverting attention towards something else? We propose a wheel for Elche. The wheel is a strategy. The wheel is resistant to fashion, style, and time. Its assembly is completely reversible and therefore the wheel has no permanent impact on the points where it touches the ground.