EveryVille Competition by La Biennale di Venezia -  project 7 of 10
WINNER
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Simonetta Rossetti (ITALIA), Thomas Bisiani (ITALIA)
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We imagine a new city landscape, where architecture disappears and typography becomes 3dimensional. The stone-book, to cite the celebrated Victor Hugo’s formula, can communicate 24h per day, every day, and it’s never off. However the communication presupposes a temporary and mobile visual approach as well as the architecture requires the building’s static mass. Is it possible to find a design area in this interaction? The message categories (amusement, business, infos), the communication flow (monodirectional, bidirectional, interactive), the perceptive dimension (from the street/car/plane), can be managed by guidelines into a plan to define the Everyville’s personality. By this tool we can improve a recognizability urban identity and promote new forms of sociality. Quality, culture and history will be conferred to Everyville’s public spaces and institutional buildings by a series of site specific typographic installation, made in team by designers, architects and artists.