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Delftsestraat 27, 3013AE Rotterdam |
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| Icon Revisited |
Dubai |
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| Dubai is filled with landmarks. How to create an icon that represents Dubai?
Unfortunately, contemporary icons are usually corrupted by trends, framed in time, quickly consumed, unsustainable economically, and irrational.
In the land of the superlative to go for the tallest, the biggest, the most expensive, yet again … would not make sense.
We choose the sublime rather than the superlative.
And to deflect all the curses that icons have to face, we decide for the simple.
An icon that represents them all
The seven towers will resist strongly the concepts of time, style, fashion, mode, type…
As if born out of the Theory of Forms by Plato, they possess the highest and most fundamental kind of reality. The towers will symbolize all the buildings of Dubai, all the colours and all the plans…
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