Lima, Peru
project image
BBVA Continental
Lima, Peru - first prize
We were required to design a bank agency in a heavily billboard filled street. The main concern they had was visibility. Thus, a huge roadside billboard was also demanded to assure it. Can by any chance the new bank be at the same time and efficient agency and an advertising billboard that informs better than all the others? The project deals with that challenge, so the bank is an advertising billboard and the advertising billboard is a bank. A powerful billboard that establishes the presence of the Bank in the street without parasiting the public space. A bank agency as transparent as it could be.