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Triennale Design Museum-2011 - invited
Real beauty has become a form of provocation and design just another form of mass communication.
The future of design is the death of design.
The purpose is to raise awareness about the present situation a: for those who think that our work is “fun” and “cool”. Nothing to do with the real job, on the contrary!
In addition to that, funcooldesign™ criticizes a design made of nothing, just chats, aesthetic (cosmetic) bla-bla-bla, marketing, communication campaigns… things that too often go beyond the project and the meaning of the project.
funcooldesign™ is the intention to turn one’s back to design, while looking at it straight in the eyes, or a willingness to face up to it looking behind