newitalianblood

The store concept Blossom explores the opportunities present in the morphologies of floral entities as point of departure for the design of architectural conditions. The sensorial and spatial experiences co-notated with the manifold qualities of blooming flowers, from their topological qualities and the distribution of sepals and petals to form the body of the flower, are scrutinized for their architectural qualities and incorporated in the design of Blossom. Even the olfactory qualities could be implied as substantial part of the design. To include the programmatic elements of a store the concept of delamination is applied. In delaminating layers from the surrounding envelope of the store, pockets of varying sizes are generated. These pockets include, according to their size elements like office, storage, changing booths and elements that could be used as presentation tablets.