plaza real 18 barcelona
project image
modafad_2009
barcelona - invited
Whenever you design an installation for a public event you have to contact materials suppliers in order to build it and, if you have no budget, the best you can do is to borrow something that you can give back in good conditions. In our case, the company who provided the materials gained huge visibility for a very low cost. It is indeed quite easy for a Beer Brewery to lend 2500 plastic beer crates to build an installation having in return its name showcased everywhere at the event and in the media. Catwalk Generating maximum visibility is the main aim of a fashion show, and organizing catwalks is one of the regular activities of ModaFad in Barcelona. Every six months a multidisciplinary jury selects the best fashion designers recently graduated in Spanish design schools and allows them to showcase their work in a fashion show in front of clothes manufacturers, fashion critics and designers.