newitalianblood

The location of the BUZZ multibrand-shop is in the main and most frequented pedestrian zone in Belgrade. The meet of investor’s and od-do idea about unconventionally combining displays of various articles and products has opened possibilities to explore a new and different approach to spatial organization of shopping and service provision. The idea of walking along a street, which opens a view of a series of scenes and ambiences, has been transferred to the basic organizational scheme of space. The snake-shalve on one side, takes you inside the interior and lead you to the last spot in corridor, taking the most of ware in classic way of hanging and folding. On the other side, a number of screens forming the units which are the matrix for constantly changing sets for displaying of articles. Each unit is a a "scene", while screens with fordable parts are used to connect and modify them, contributing to their mobility and transparency.