322 Fulham Road, Chelsea, London SW10 9UG
project image
Marni Sloane Street
Sloane Street, London
Completion: August 2003 Incorporating organic sculptural elements, the design for Marni's flagship London store creates a unique sense of visual connectivity that encourages full exploration of the two level shop. The gleaming white resin ground floor seamlessly stretches up to the first floor so that both levels appear attached. Stainless steel steps have been cut into the inclined wave that connects the floors and add to the flowing sense of movement. The mirror-polished steel display rails undulate and wrap through the three primary shop areas forming a continuous, fluid line without the need for floor fixtures. Colour plays an important role in creating this fantastic space, with a vibrant red ceiling pierced by large, custom-made elliptical light fittings. All the while, the clothes themselves catch diffused white light that highlights patterns and textures.