322 Fulham Road, Chelsea, London SW10 9UG
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Marni Aoyama
Aoyama, Tokyo
Completion: March 2007 Like a modern temple this boutique plays with texture and light on a large scale. The use of shuttered concrete and shiny fabrics for the walls and a polished concrete floor containing interlaced and randomly scattered sections of marble define various areas of the store. The walls of the Tokyo flagship store are punctured by a series of bespoke display cases in varying finishes (leather, plastic, fibreglass) for the display of shoes, lingerie and bags. These units have their own integral lighting and provide a rich contrast to the concrete floor and walls. The first floor boasts a series of mannequins suspended over specialised fan units. Clothes are seen to shimmer and dance as the mannequins sway above the gentle updraft.