322 Fulham Road, Chelsea, London SW10 9UG
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Marni Milan Accessories
Via della Spiga, Milan
Completion: November 2007 Occupying a small space directly in front of their existing boutique on Via Della Spiga in Milan, this is the first accessory flagship store for Marni, with a completely new concept to mark the launch of their accessory fit-outs globally. Creating a dramatic perspective is the focus of this design, as the walls and ceiling are slightly ‘pinched’ and the soft grey carpeted floor gently sloped to the rear of the shop, all appearing to disappear into infinity. Highly lacquered walls present an array of backlit fibreglass display cases individually designed to accommodate sunglasses, bags, shoes and jewellery. The sloping floor is then punctuated with a series of random cuts from which a new bespoke collection of natural finish fibreglass mannequins are displayed in elegant composition.