Grosse Neugasse 27 - 1040 - Wien - Austria
project image
FUZI - Pedestrian Zone
San Candido - first prize
Conversions of old city centers into traffic-free shopping and tourists’ malls have frequently been performed according to trite recipes. The shops’ increase in turnover mostly stands in opposite to the commercial alienation of old structures – a process of ‘gentrification’ in which old substance is scenically pepped up, while local societies are hollowed out and superseded. Contrary to the interpretation of the task, the commission itself developing from a small local competition was not at all typical of awg, declared freaks for cars as they are. Innichen experiences tourist peaks. In the off-season, the center is deserted, and the locals suffer from a hangover following the seasonal stress.