asmterdam / ljubljana
lara bohinc 107 jewellery shop, london
london 2002
the interior for the jewellery and accessories shop overcomes the problem of a ‘shop without a shop window’ by turning the customer’s visit into an experiential journey. it combines elements of a shop, an exhibition space and a place for intimate social events - to create "lara’s secret garden". it uses the theory of the ‘critical pathway’; as the visitor moves through the space, motion-sensors activate lights over the relevant display cases. the experience was translated into geometry by dematerializing the walls using membrane fabrics. these stretched fabric panels act as jewellery supporters, light diffusers and interfaces between the shop and the visitor.