Yuyuan Road 541, Shanghai
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Green Code
Taking place in the dynamic context of Shanghai Fashion Week, Greencode is week-long event which addresses the increasingly relevant topic of sustainability in the field of fashion and design with a focus on young Chinese talents. Traditionally, fashion shows happen in enclosed spaces which can only host a limited number of people, therefore becoming exclusive experiences. Choosing to adopt an inclusive approach, Q&A proposed instead an open layout which doesn’t rely on one specific center. During the day, both the outdoor and indoor spaces are accessible to all, while during the evening Catwalk shows and dinners access to the covered pavilion can be temporarily restricted.