newitalianblood

Extending the multi-brand Adidas strategy to the campus itself, three new diverse but integrated leisure-experimental devices respond to the challenge raised by this growing and changing site. Concentrate and connect: 3 stripes Three pedestrian stripes brand the Adidas campus. These extended platforms work as a condenser: fully embracing the learning by doing approach, the stripes foster new ways of living the open space and encourage serendipity as a fundamental factor of creativity. Their rubber, timber and concrete surfaces host new upgradable functions: sport-grounds, skate-parks, water features, a catwalk, a canopy for work in the open and a new air balloon that opens up a new perspective on the campus. Life in motion: highway and networks The highway shortens the walking times between the North and South Campuses by the means of a geometrically shaped device:a half-circle moving walkway connects the 3 hotspot.