newitalianblood

Brand and location inspired the form of this womenswear shop in the Soho district. Playing upon Tibi's bold textiles and the area's history as a creative Mecca, there were created two canopies, decorating both with a green-and-black floral motif. They placed the first canopy at the entrance to draw shoppers into the store. The second folds down a side wall, incorporating the cash desk before swooping back up towards the ceiling. A facetted, pale-green display wall also floats along one side of the boutique, wrapping around the stairs to the lower level, which houses the pattern room. Interior Design: Antonio Pio Saracino + Steve Blatz