newitalianblood

To plan in Teheran means facing reality in a place rich with its own identity. Proceeding with the analysis of Iranian society, one realizes how often form separates from content and being separates from seeming. The Bazaar may represent the clearest of these places. In a city where structures have maintained their traditional character, the bazaars are always open towards contemporary multiculturalism. The tradition, therefore the seeming, often hides the real life that necessarily becomes being. The impossibility in Teheran to create public meeting spaces like town squares seems to come from the same word, city. In Farsi, this is shah-re, which comes from shah, “king.” Perhaps it is for this reason that agora, a place where citizens can meet up, does not exist. For us, planning for Benetton in Teheran means having the possibility to consider the current absences as generators for possible new existences.